FundedIQ
Consumer Goods

Green Story: Funding, Investors & Team (Sep 2026)

Green Story is a sustainability platform that enables brands to accurately measure and communicate the positive impact of their products and make them carbon neutral. By combining Life Cycle Assessment methodology with interactive data and impact visuals and a carbon offsetting platform, we enrich the customer experience with your green story throughout the customer lifecycle. Enhancing transparency, increasing engagement and loyalty, and driving revenue. Partnering with hundreds of sustainable fashion players like PANGAIA, thredUP, Rent the Runway, Threads4Thought, Pact and Hanes Brands, Green Story has a global team of experts working to empower 1 billion people to know their impact and make choices that are better for the planet and the generations to come.

greenstory.ca LinkedIn Utrecht, Netherlands 11-50 employees
Consumer Goods Customer Service Service Industry
Total raised
$1.2M
Rounds
1
Latest
Seed
Mar 2022

Green Story has raised $1.2M across 1 funding round on record, the most recent a Seed of $1.2M announced in Mar 2022.

That round is below the $3.5M median round size for Consumer Goods companies tracked on FundedIQ over the last two years.

Green Story Company Profile and Key Stats

Total funding raised
$1.2M
across 1 round on record
Funding rounds on record
1
Latest funding round
Seed
$1.2M in Mar 2022
Employees
11-50
reported band
Headquarters
Utrecht, Netherlands

Latest funding round on record: Mar 2022.

Green Story Funding Rounds

Date
Round
Amount
Seed
$1.2M

Green Story Founders and Leadership Team

Name
Role
Contact
Navodit Babel
CEO

No contact details are on record for this team yet.

Green Story Funding Compared to Other Consumer Goods Startups

Segment
Companies
Median round
740
$5.0M
16,485
$3.1M

Green Story's latest round of $1.2M is below the median round in Consumer Goods. Medians cover the last 24 months of disclosed rounds.

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Green Story Funding FAQs

What does Green Story do?

Green Story is a sustainability platform that enables brands to accurately measure and communicate the positive impact of their products and make them carbon neutral. By combining Life Cycle Assessment methodology with interactive data and impact visuals and a carbon offsetting platform, we enrich the customer experience with your green story throughout the customer lifecycle. Enhancing transparency, increasing engagement and loyalty, and driving revenue. Partnering with hundreds of sustainable fashion players like PANGAIA, thredUP, Rent the Runway, Threads4Thought, Pact and Hanes Brands, Green Story has a global team of experts working to empower 1 billion people to know their impact and make choices that are better for the planet and the generations to come.

How much funding has Green Story raised?

Green Story has raised $1.2M across 1 round on record. The most recent is a Seed of $1.2M announced in Mar 2022.

When did Green Story last raise funding?

Green Story's most recent funding round on record is a Seed of $1.2M, announced in Mar 2022.

Who is the CEO of Green Story?

Navodit Babel is listed as CEO at Green Story.

Where is Green Story headquartered?

Green Story is based in Utrecht, Netherlands.

How many employees does Green Story have?

Green Story is in the 11-50 employee band.

How does Green Story's funding compare to other Consumer Goods startups?

Green Story's latest round of $1.2M is below the $3.5M median round size for Consumer Goods companies on FundedIQ across 465 tracked companies over the last two years.

About FundedIQ's Green Story Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Green Story is left off this page rather than filled in.

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