Halla: Funding, Investors & Team (Oct 2026)
Halla is The Taste Intelligence Company. Taste Intelligence is the only grocery AI that understands and responds to human preference and behavior, all in real-time. Halla’s Taste Intelligence suite of products helps grocers power 1-to-1 experiences via hyper-personalized product recommendations, substitutions and searches. From cart pages online to printed coupons in-store, Halla can plug in anywhere the grocer wants to increase sales and boost engagement. Shoppers see the most enticing products at the perfect moment, resulting in bigger baskets, better rewards, and the best grocery experience possible.
Halla has raised $6.4M across 2 funding rounds on record, the most recent a Series A of $4.5M announced in Jul 2021.
That round is in line with the $5.0M median round size for Administrative Services companies tracked on FundedIQ over the last two years.
Halla Company Profile and Key Stats
Latest funding round on record: Jul 2021.
Halla Funding Rounds
Halla raised $1.9M in an undisclosed round announced in Jul 2020.
1 years later, a Series A of $4.5M was announced in Jul 2021.
Halla Founders and Leadership Team
Contact details for the Halla team: 1 of 1 has an email address on file.
Start 14-day free trial →Halla Funding Compared to Other Administrative Services Startups
Halla's latest round of $4.5M is in line with the median round in Administrative Services. Medians cover the last 24 months of disclosed rounds.
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Halla Funding FAQs
What does Halla do?
Halla is The Taste Intelligence Company. Taste Intelligence is the only grocery AI that understands and responds to human preference and behavior, all in real-time. Halla’s Taste Intelligence suite of products helps grocers power 1-to-1 experiences via hyper-personalized product recommendations, substitutions and searches. From cart pages online to printed coupons in-store, Halla can plug in anywhere the grocer wants to increase sales and boost engagement. Shoppers see the most enticing products at the perfect moment, resulting in bigger baskets, better rewards, and the best grocery experience possible.
How much funding has Halla raised?
Halla has raised $6.4M across 2 rounds on record. The most recent is a Series A of $4.5M announced in Jul 2021.
When did Halla last raise funding?
Halla's most recent funding round on record is a Series A of $4.5M, announced in Jul 2021.
Who is the CEO of Halla?
Spencer Price is listed as CEO at Halla.
Where is Halla headquartered?
Halla is based in Los Angeles, California, United States.
How many employees does Halla have?
Halla is in the 11-50 employee band.
How does Halla's funding compare to other Administrative Services startups?
Halla's latest round of $4.5M is in line with the $5.0M median round size for Administrative Services companies on FundedIQ across 1,897 tracked companies over the last two years.
About FundedIQ's Halla Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Halla is left off this page rather than filled in.
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