HowGood: Funding, Investors & Team (Aug 2026)
HowGood is a SaaS data platform with the world's largest database on product sustainability. With more than 33,000 ingredients, chemicals, and materials assessed, HowGood SaaS and impact data offerings help leading brands, retailers and investors improve their environmental and social impact. Through in-depth, ingredient-level insights into factors ranging from greenhouse gas emissions to animal welfare to labor risk, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.
HowGood has raised $18.5M across 2 funding rounds on record, the most recent a Series B of $12.5M announced in May 2022.
That round is above the $3.5M median round size for Consumer Goods companies tracked on FundedIQ over the last two years.
HowGood Company Profile and Key Stats
Latest funding round on record: May 2022.
HowGood Funding Rounds
HowGood raised $6.0M in a Series A announced in Feb 2021.
1.3 years later, a Series B of $12.5M was announced in May 2022.
HowGood Founders and Leadership Team
Contact details for the HowGood team: 1 of 1 has an email address on file.
Start 14-day free trial →HowGood Funding Compared to Other Consumer Goods Startups
HowGood's latest round of $12.5M is above the median round in Consumer Goods. Medians cover the last 24 months of disclosed rounds.
Funded Startups Like HowGood in Consumer Goods and Stone Ridge
Companies Similar to HowGood
Glimmer Wish is a manufacturer of clean, dermatologist-tested self-care products designed for fun, safe…
PostCurious publishes narrative tabletop puzzle adventure games that combine story, puzzles, and tactile…
Steele Hair Gallery is a boutique salon that offers color, curly hair care, precision cuts, and styling for…
Solum is a sustainable materials company developing bio-based rubber additives replacing toxic petrochemical…
4amskin is a research-backed skincare brand that creates luxurious, all-in-one products designed to simplify…
Crown Affair is a brand that focuses on high-end hair-care products and merchandise. The company, established…
Phoam Labs creates environmentally-friendly foam for the floral industry that is renewable, non-toxic, and…
The Pickled Chef produces pickled foods, fermented products, and condiments using natural ingredients and…
Baked Cravings is a manufacturing company that offers fresh-baked nut-free & peanut-free cupcakes.
BuildForever build products that feel personal, magical and deeply human.
Renegade Game Studios is a company that operates in the gaming industry. The company designs and publishes a…
Kinderfarms is a company that produces health powders and beverages. Their main focus is on creating…
HowGood Funding FAQs
What does HowGood do?
HowGood is a SaaS data platform with the world's largest database on product sustainability. With more than 33,000 ingredients, chemicals, and materials assessed, HowGood SaaS and impact data offerings help leading brands, retailers and investors improve their environmental and social impact. Through in-depth, ingredient-level insights into factors ranging from greenhouse gas emissions to animal welfare to labor risk, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.
How much funding has HowGood raised?
HowGood has raised $18.5M across 2 rounds on record. The most recent is a Series B of $12.5M announced in May 2022.
When did HowGood last raise funding?
HowGood's most recent funding round on record is a Series B of $12.5M, announced in May 2022.
Who is the CEO of HowGood?
Alexander Gillett is listed as CEO at HowGood.
Where is HowGood headquartered?
HowGood is based in Stone Ridge, New York, United States.
How many employees does HowGood have?
HowGood is in the 11-50 employee band.
How does HowGood's funding compare to other Consumer Goods startups?
HowGood's latest round of $12.5M is above the $3.5M median round size for Consumer Goods companies on FundedIQ across 465 tracked companies over the last two years.
About FundedIQ's HowGood Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for HowGood is left off this page rather than filled in.
Know who just raised. Then know who to reach.
Every newly funded startup with its round, its investors and its founders: delivered weekly by email, or searchable in the app.
Alerts from $19/mo · Pro from $99/mo. Card required, nothing charged until day 15, and we email you 3 days before that.