FundedIQ
Commerce and Shopping

inRiver: Funding, Investors & Team (Sep 2026)

InRiver offers product information management (PIM) solution that helps businesses to drive online sales. The company helps B2C and B2B multi-channel commerce professionals to create, maintain, and distribute products. Founded in 2007, inRiver redefines the way e-commerce product marketers and merchandisers work. By providing product information management (PIM) products and services that help create, update, refresh, maintain and distribute content about products globally, inRiver helps businesses to drive increased revenue, customer satisfaction, and brand equity. More than 1000 brands and 400 customers across 19 countries rely on inRiver to efficiently control the product flow for their globally recognized brands. inRiver is headquartered in Malmö, Sweden, with additional offices in Chicago, London, Amsterdam, and Stockholm, and is a certified Microsoft Gold-Certified Partner.

www.inriver.com LinkedIn Malmö, Sweden 101-250 employees
Total raised
$32.0M
Rounds
1
Latest
Undisclosed round
Nov 2020

inRiver has raised $32.0M across 1 funding round on record, the most recent an undisclosed round of $32.0M announced in Nov 2020.

That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

inRiver Company Profile and Key Stats

Total funding raised
$32.0M
across 1 round on record
Funding rounds on record
1
Latest funding round
Undisclosed round
$32.0M in Nov 2020
Employees
101-250
reported band
Headquarters
Malmö, Sweden

Latest funding round on record: Nov 2020.

inRiver Funding Rounds

Date
Round
Amount
Undisclosed round
$32.0M

inRiver Founders and Leadership Team

Name
Role
Contact
Thomas Zanzinger
CEO
Locked

Contact details for the inRiver team: 1 of 1 has an email address on file.

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inRiver Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round
688
$4.2M

inRiver's latest round of $32.0M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

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inRiver Funding FAQs

What does inRiver do?

InRiver offers product information management (PIM) solution that helps businesses to drive online sales. The company helps B2C and B2B multi-channel commerce professionals to create, maintain, and distribute products. Founded in 2007, inRiver redefines the way e-commerce product marketers and merchandisers work. By providing product information management (PIM) products and services that help create, update, refresh, maintain and distribute content about products globally, inRiver helps businesses to drive increased revenue, customer satisfaction, and brand equity. More than 1000 brands and 400 customers across 19 countries rely on inRiver to efficiently control the product flow for their globally recognized brands. inRiver is headquartered in Malmö, Sweden, with additional offices in Chicago, London, Amsterdam, and Stockholm, and is a certified Microsoft Gold-Certified Partner.

How much funding has inRiver raised?

inRiver has raised $32.0M across 1 round on record. The most recent is an undisclosed round of $32.0M announced in Nov 2020.

When did inRiver last raise funding?

inRiver's most recent funding round on record is an undisclosed round of $32.0M, announced in Nov 2020.

Who is the CEO of inRiver?

Thomas Zanzinger is listed as CEO at inRiver.

Where is inRiver headquartered?

inRiver is based in Malmö, Skane Lan, Sweden.

How many employees does inRiver have?

inRiver is in the 101-250 employee band.

How does inRiver's funding compare to other Commerce and Shopping startups?

inRiver's latest round of $32.0M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's inRiver Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for inRiver is left off this page rather than filled in.

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