FundedIQ
Data and Analytics

Latana Brand Tracking: Funding, Investors & Team (Sep 2026)

Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering scalable insights. Brand and marketing leaders no longer have to base campaigns on guesswork, spending trillions, and not sure at the end if it was worth it. The company is passionate about bringing reliable data to the world of brand, finally providing a platform for brand marketing similar to what Google Analytics has been providing for other marketing channels for years. Latana was founded in 2013 and is based in Berlin, Germany.

www.latana.com LinkedIn Berlin, Germany 51-100 employees
Analytics Brand Marketing SaaS B2B
Total raised
$36.0M
Rounds
1
Latest
Series B
Sep 2022

Latana Brand Tracking has raised $36.0M across 1 funding round on record, the most recent a Series B of $36.0M announced in Sep 2022.

That round is above the $5.2M median round size for Data and Analytics companies tracked on FundedIQ over the last two years.

Latana Brand Tracking Company Profile and Key Stats

Total funding raised
$36.0M
across 1 round on record
Funding rounds on record
1
Latest funding round
Series B
$36.0M in Sep 2022
Employees
51-100
reported band
Headquarters
Berlin, Germany

Latest funding round on record: Sep 2022.

Latana Brand Tracking Funding Rounds

Date
Round
Amount
Series B
$36.0M

Latana Brand Tracking Founders and Leadership Team

Name
Role
Contact
Nico Jaspers
CEO
Locked

Contact details for the Latana Brand Tracking team: 1 of 1 has an email address on file.

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Latana Brand Tracking Funding Compared to Other Data and Analytics Startups

Segment
Companies
Median round
1,812
$6.5M
4,289
$30M

Latana Brand Tracking's latest round of $36.0M is above the median round in Data and Analytics. Medians cover the last 24 months of disclosed rounds.

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Latana Brand Tracking Funding FAQs

What does Latana Brand Tracking do?

Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering scalable insights. Brand and marketing leaders no longer have to base campaigns on guesswork, spending trillions, and not sure at the end if it was worth it. The company is passionate about bringing reliable data to the world of brand, finally providing a platform for brand marketing similar to what Google Analytics has been providing for other marketing channels for years. Latana was founded in 2013 and is based in Berlin, Germany.

How much funding has Latana Brand Tracking raised?

Latana Brand Tracking has raised $36.0M across 1 round on record. The most recent is a Series B of $36.0M announced in Sep 2022.

When did Latana Brand Tracking last raise funding?

Latana Brand Tracking's most recent funding round on record is a Series B of $36.0M, announced in Sep 2022.

Who is the CEO of Latana Brand Tracking?

Nico Jaspers is listed as CEO at Latana Brand Tracking.

Where is Latana Brand Tracking headquartered?

Latana Brand Tracking is based in Berlin, Germany.

How many employees does Latana Brand Tracking have?

Latana Brand Tracking is in the 51-100 employee band.

How does Latana Brand Tracking's funding compare to other Data and Analytics startups?

Latana Brand Tracking's latest round of $36.0M is above the $5.2M median round size for Data and Analytics companies on FundedIQ across 1,842 tracked companies over the last two years.

About FundedIQ's Latana Brand Tracking Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Latana Brand Tracking is left off this page rather than filled in.

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