Leal: Funding, Investors & Team (Aug 2026)
Leal is the largest and fastest growing loyalty network in Colombia with over 400 participating brands. For affiliated merchants, Leal provides the technology they need to compete in a digital world. Their digital platform combines business analytics, a powerful CRM, and Point of Sale (POS) system integration to enable merchants to grow their business and communicate effectively with their customers. For registered users, Leal brings together multiple loyalty programs in a single app/card that allows them to earn rewards for their purchases at their favorite merchants.
Leal has raised $12.0M across 2 funding rounds on record, the most recent an undisclosed round of $6.5M announced in Mar 2022.
That round is above the $5.2M median round size for Data and Analytics companies tracked on FundedIQ over the last two years.
Leal Company Profile and Key Stats
Latest funding round on record: Mar 2022.
Leal Funding Rounds
Leal raised $5.5M in an undisclosed round announced in Nov 2020.
1.3 years later, an undisclosed round of $6.5M was announced in Mar 2022.
Leal Founders and Leadership Team
Contact details for the Leal team: 1 of 1 has an email address on file.
Start 14-day free trial →Leal Funding Compared to Other Data and Analytics Startups
Leal's latest round of $6.5M is above the median round in Data and Analytics. Medians cover the last 24 months of disclosed rounds.
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Leal Funding FAQs
What does Leal do?
Leal is the largest and fastest growing loyalty network in Colombia with over 400 participating brands. For affiliated merchants, Leal provides the technology they need to compete in a digital world. Their digital platform combines business analytics, a powerful CRM, and Point of Sale (POS) system integration to enable merchants to grow their business and communicate effectively with their customers. For registered users, Leal brings together multiple loyalty programs in a single app/card that allows them to earn rewards for their purchases at their favorite merchants.
How much funding has Leal raised?
Leal has raised $12.0M across 2 rounds on record. The most recent is an undisclosed round of $6.5M announced in Mar 2022.
When did Leal last raise funding?
Leal's most recent funding round on record is an undisclosed round of $6.5M, announced in Mar 2022.
Who is the CEO of Leal?
Camilo Martinez is listed as CEO at Leal.
Where is Leal headquartered?
Leal is based in Bogotá, Distrito Especial, Colombia.
How many employees does Leal have?
Leal is in the 101-250 employee band.
How does Leal's funding compare to other Data and Analytics startups?
Leal's latest round of $6.5M is above the $5.2M median round size for Data and Analytics companies on FundedIQ across 1,842 tracked companies over the last two years.
About FundedIQ's Leal Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Leal is left off this page rather than filled in.
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