MAGIC: Funding, Investors & Team (Oct 2026)
Magic is an elegant home gym that uses computer vision cameras, connected weights and 3D sensors to deliver strength training hyper-personalised to your body type.
MAGIC has raised $13.2M across 2 funding rounds on record, the most recent a Series B of $10.7M announced in Sep 2026.
That round is above the $2.0M median round size for Wellness and Fitness Services companies tracked on FundedIQ over the last two years.
MAGIC Company Profile and Key Stats
Latest funding round on record: Sep 2026.
MAGIC Funding Rounds
MAGIC raised $2.5M in a Seed announced in Jul 2023.
3.2 years later, a Series B of $10.7M was announced in Sep 2026.
MAGIC Investors
16 investors are recorded in total; the 5 named above are those the record identifies.
MAGIC Founders and Leadership Team
Contact details for the MAGIC team: 1 of 3 have an email address on file, 2 have a LinkedIn profile.
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MAGIC's latest round of $10.7M is above the median round in Wellness and Fitness Services. Medians cover the last 24 months of disclosed rounds.
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MAGIC Funding FAQs
What does MAGIC do?
Magic is an elegant home gym that uses computer vision cameras, connected weights and 3D sensors to deliver strength training hyper-personalised to your body type.
How much funding has MAGIC raised?
MAGIC has raised $13.2M across 2 rounds on record. The most recent is a Series B of $10.7M announced in Sep 2026.
When did MAGIC last raise funding?
MAGIC's most recent funding round on record is a Series B of $10.7M, announced in Sep 2026.
Who has invested in MAGIC?
Investors on record for MAGIC include Fasanara Capital, SFC Capital, Active Partners, Beringea, IW Capital. FundedIQ records 16 investors in total.
Who founded MAGIC?
FundedIQ lists Francesco Alfonso (Founder & AI Visual Artist – AI Magic), Varun Bhanot (Co-founder & CEO), Aaron Kemmer (Founder) at MAGIC.
Where is MAGIC headquartered?
MAGIC is based in London, England, United Kingdom.
How many employees does MAGIC have?
MAGIC is in the 11-50 employee band.
When was MAGIC founded?
MAGIC was founded in 2021.
How does MAGIC's funding compare to other Wellness and Fitness Services startups?
MAGIC's latest round of $10.7M is above the $2.0M median round size for Wellness and Fitness Services companies on FundedIQ across 12 tracked companies over the last two years.
About FundedIQ's MAGIC Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for MAGIC is left off this page rather than filled in.
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