FundedIQ
Administrative Services

Merit Incentives: Funding, Investors & Team (Sep 2026)

Merit Incentives utilizes cutting-edge technologies to offer gifts, rewards, and engagement tactics in the MENA area.

www.meritincentives.com LinkedIn Dubai, United Arab Emirates 51-100 employees
Employee Benefits Information Technology
Total raised
$40.0M
Rounds
2
Latest
Series B
Feb 2025

Merit Incentives has raised $40.0M across 2 funding rounds on record, the most recent a Series B of $28.0M announced in Feb 2025.

That round is above the $4.7M median round size for Administrative Services companies tracked on FundedIQ over the last two years.

Merit Incentives Company Profile and Key Stats

Total funding raised
$40.0M
across 2 rounds on record
Funding rounds on record
2
Latest funding round
Series B
$28.0M in Feb 2025
Employees
51-100
reported band
Headquarters
Dubai, United Arab Emirates

Latest funding round on record: Feb 2025.

Merit Incentives Funding Rounds

Date
Round
Amount
Series B
$28.0M
Series B
$12.0M

Merit Incentives raised $12.0M in a Series B announced in May 2024.

9 months later, a Series B of $28.0M was announced in Feb 2025.

Merit Incentives Founders and Leadership Team

Name
Role
Contact
Julie Leblan
Founder
Locked
Thrishan Padayachi
Founder
Locked

Contact details for the Merit Incentives team: 2 of 2 have an email address on file.

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Merit Incentives Funding Compared to Other Administrative Services Startups

Segment
Companies
Median round

Merit Incentives' latest round of $28.0M is above the median round in Administrative Services. Medians cover the last 24 months of disclosed rounds.

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Merit Incentives Funding FAQs

What does Merit Incentives do?

Merit Incentives utilizes cutting-edge technologies to offer gifts, rewards, and engagement tactics in the MENA area.

How much funding has Merit Incentives raised?

Merit Incentives has raised $40.0M across 2 rounds on record. The most recent is a Series B of $28.0M announced in Feb 2025.

When did Merit Incentives last raise funding?

Merit Incentives' most recent funding round on record is a Series B of $28.0M, announced in Feb 2025.

Who founded Merit Incentives?

FundedIQ lists Julie Leblan (Founder), Thrishan Padayachi (Founder) at Merit Incentives.

Where is Merit Incentives headquartered?

Merit Incentives is based in Dubai, United Arab Emirates.

How many employees does Merit Incentives have?

Merit Incentives is in the 51-100 employee band.

How does Merit Incentives' funding compare to other Administrative Services startups?

Merit Incentives' latest round of $28.0M is above the $4.7M median round size for Administrative Services companies on FundedIQ across 1,897 tracked companies over the last two years.

About FundedIQ's Merit Incentives Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Merit Incentives is left off this page rather than filled in.

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