Petal: Funding, Investors & Team (Sep 2026)
Petal is a new kind of credit card company that is built to help people financially succeed. It aims to make credit honest, simple, and accessible. The company uses machine learning to analyze a customer’s full digital financial record—not just their credit score. Petal has pioneered cash flow underwriting, as an alternative to credit scores, to make credit more accessible, and offers a simple, modern digital experience that encourages members to build credit, avoid debt, and spend responsibly. Petal is based in New York, New York, and Richmond, Virginia. The Petal credit card is issued by WebBank, Member FDIC.
Petal has raised $175M across 2 funding rounds on record, the most recent an undisclosed round of $35.0M announced in May 2023.
That round is above the $5.7M median round size for Artificial Intelligence companies tracked on FundedIQ over the last two years.
Petal Company Profile and Key Stats
Latest funding round on record: May 2023.
Petal Funding Rounds
Petal raised $140M in a Series D announced in Jan 2022.
1.3 years later, an undisclosed round of $35.0M was announced in May 2023.
Petal Founders and Leadership Team
Contact details for the Petal team: 1 of 1 has an email address on file.
Start 14-day free trial →Petal Funding Compared to Other Artificial Intelligence Startups
Petal's latest round of $35.0M is above the median round in Artificial Intelligence. Medians cover the last 24 months of disclosed rounds.
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Petal Funding FAQs
What does Petal do?
Petal is a new kind of credit card company that is built to help people financially succeed. It aims to make credit honest, simple, and accessible. The company uses machine learning to analyze a customer’s full digital financial record—not just their credit score. Petal has pioneered cash flow underwriting, as an alternative to credit scores, to make credit more accessible, and offers a simple, modern digital experience that encourages members to build credit, avoid debt, and spend responsibly. Petal is based in New York, New York, and Richmond, Virginia. The Petal credit card is issued by WebBank, Member FDIC.
How much funding has Petal raised?
Petal has raised $175M across 2 rounds on record. The most recent is an undisclosed round of $35.0M announced in May 2023.
When did Petal last raise funding?
Petal's most recent funding round on record is an undisclosed round of $35.0M, announced in May 2023.
Who is the CEO of Petal?
Jason Gross is listed as CEO at Petal.
Where is Petal headquartered?
Petal is based in New York, United States.
How many employees does Petal have?
Petal is in the 101-250 employee band.
How does Petal's funding compare to other Artificial Intelligence startups?
Petal's latest round of $35.0M is above the $5.7M median round size for Artificial Intelligence companies on FundedIQ across 7,234 tracked companies over the last two years.
About FundedIQ's Petal Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Petal is left off this page rather than filled in.
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