Prima: Funding, Investors & Team (Sep 2026)
Prima is a best-in-class, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals. Its core mission is to rise up against the modern day stress epidemic through education and products made with the highest standards of purity, potency and transparency. Prima is built on the essential principle that balance is a critical part of health and happiness — and that we all deserve better. Prima is a privately held Public Benefit Corporation (PBC) based in Santa Monica, CA.
Prima has raised $9.2M across 1 funding round on record, the most recent an undisclosed round of $9.2M announced in May 2021.
That round is above the $2.3M median round size for Community and Lifestyle companies tracked on FundedIQ over the last two years.
Prima Company Profile and Key Stats
Latest funding round on record: May 2021.
Prima Funding Rounds
Prima Founders and Leadership Team
No contact details are on record for this team yet.
Prima Funding Compared to Other Community and Lifestyle Startups
Prima's latest round of $9.2M is above the median round in Community and Lifestyle. Medians cover the last 24 months of disclosed rounds.
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Prima Funding FAQs
What does Prima do?
Prima is a best-in-class, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals. Its core mission is to rise up against the modern day stress epidemic through education and products made with the highest standards of purity, potency and transparency. Prima is built on the essential principle that balance is a critical part of health and happiness — and that we all deserve better. Prima is a privately held Public Benefit Corporation (PBC) based in Santa Monica, CA.
How much funding has Prima raised?
Prima has raised $9.2M across 1 round on record. The most recent is an undisclosed round of $9.2M announced in May 2021.
When did Prima last raise funding?
Prima's most recent funding round on record is an undisclosed round of $9.2M, announced in May 2021.
Who is the CEO of Prima?
Dickson Elliot is listed as CEO at Prima.
Where is Prima headquartered?
Prima is based in Santa Monica, California, United States.
How many employees does Prima have?
Prima is in the 51-100 employee band.
How does Prima's funding compare to other Community and Lifestyle startups?
Prima's latest round of $9.2M is above the $2.3M median round size for Community and Lifestyle companies on FundedIQ across 1,484 tracked companies over the last two years.
About FundedIQ's Prima Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Prima is left off this page rather than filled in.
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