Primer: Funding, Investors & Team (Sep 2026)
Primer is a company that provides audience automation, Linkedln automation, and marketing and sales automation. Primer Serve ads only to pre-qualified leads from CRM, boosts ad budget efficiency and conversion rates, and extends reach with nearly identical audiences in FB, Google, and LinkedIn.
Primer has raised $12.9M across 1 funding round on record, the most recent an undisclosed round of $12.9M announced in May 2022.
That round is above the $5.2M median round size for Advertising companies tracked on FundedIQ over the last two years.
Primer Company Profile and Key Stats
Latest funding round on record: May 2022.
Primer Funding Rounds
Primer Founders and Leadership Team
Contact details for the Primer team: 1 of 1 has an email address on file.
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Primer's latest round of $12.9M is above the median round in Advertising. Medians cover the last 24 months of disclosed rounds.
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Primer Funding FAQs
What does Primer do?
Primer is a company that provides audience automation, Linkedln automation, and marketing and sales automation. Primer Serve ads only to pre-qualified leads from CRM, boosts ad budget efficiency and conversion rates, and extends reach with nearly identical audiences in FB, Google, and LinkedIn.
How much funding has Primer raised?
Primer has raised $12.9M across 1 round on record. The most recent is an undisclosed round of $12.9M announced in May 2022.
When did Primer last raise funding?
Primer's most recent funding round on record is an undisclosed round of $12.9M, announced in May 2022.
Who is the CEO of Primer?
Keith Putnam-Delaney is listed as CEO at Primer.
Where is Primer headquartered?
Primer is based in San Francisco, California, United States.
How many employees does Primer have?
Primer is in the 11-50 employee band.
How does Primer's funding compare to other Advertising startups?
Primer's latest round of $12.9M is above the $5.2M median round size for Advertising companies on FundedIQ across 810 tracked companies over the last two years.
About FundedIQ's Primer Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Primer is left off this page rather than filled in.
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