Pura: Funding, Investors & Team (Sep 2026)
Pura is a smart home company that married home air fresheners and mobile apps. They have created a simple yet elegant plug-in device that allows for two fragrances per dispenser. You can create a scheduled release cycle to have a multi-fragrance experience depending on which scent you choose. Options will be available for their liquid based fragrances and their essential oils line. Unlike other plug in devices that are constantly wasting scent, they work when you're at home and shuts off when you're not. In addition to this, if you're away from your place and last minute you find out people are coming over, you can release scent remotely through a WiFi or 4G mobile device to make sure it smells good by the time you get back.
Pura has raised $4.4M across 1 funding round on record, the most recent an undisclosed round of $4.4M announced in Feb 2020.
That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
Pura Company Profile and Key Stats
Latest funding round on record: Feb 2020.
Pura Funding Rounds
Pura Founders and Leadership Team
Contact details for the Pura team: 1 of 1 has an email address on file.
Start 14-day free trial →Pura Funding Compared to Other Commerce and Shopping Startups
Pura's latest round of $4.4M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
Funded Startups Like Pura in Commerce and Shopping and Orem
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Pura Funding FAQs
What does Pura do?
Pura is a smart home company that married home air fresheners and mobile apps. They have created a simple yet elegant plug-in device that allows for two fragrances per dispenser. You can create a scheduled release cycle to have a multi-fragrance experience depending on which scent you choose. Options will be available for their liquid based fragrances and their essential oils line. Unlike other plug in devices that are constantly wasting scent, they work when you're at home and shuts off when you're not. In addition to this, if you're away from your place and last minute you find out people are coming over, you can release scent remotely through a WiFi or 4G mobile device to make sure it smells good by the time you get back.
How much funding has Pura raised?
Pura has raised $4.4M across 1 round on record. The most recent is an undisclosed round of $4.4M announced in Feb 2020.
When did Pura last raise funding?
Pura's most recent funding round on record is an undisclosed round of $4.4M, announced in Feb 2020.
Who is the CEO of Pura?
Bruno Lima is listed as CEO at Pura.
Where is Pura headquartered?
Pura is based in Orem, Utah, United States.
How many employees does Pura have?
Pura is in the 51-100 employee band.
How does Pura's funding compare to other Commerce and Shopping startups?
Pura's latest round of $4.4M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's Pura Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Pura is left off this page rather than filled in.
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