Qualified.com: Funding, Investors & Team (Oct 2026)
Qualified is the pipeline generation platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, LaunchDarkly, SurveyMonkey, ThoughtSpot, and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset—the corporate website—to identify the most valuable buyers, uncover signals of buyer intent, and instantly start sales conversations. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified, built on Salesforce, connects the website with Salesforce data to identify account-based buyer intent and facilitate real-time sales conversations. Qualified is ranked #1 on the Salesforce AppExchange and is ranked #1 across over 20 categories on G2. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley and funded by Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. To learn more, visit qualified.com.
Qualified.com has raised $158M across 3 funding rounds on record, the most recent a Series C of $95.0M announced in Apr 2022.
That round is above the $3.6M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
Qualified.com Company Profile and Key Stats
Latest funding round on record: Apr 2022.
Qualified.com Funding Rounds
Qualified.com raised $12.0M in an undisclosed round announced in Aug 2020.
9 months later, an undisclosed round of $51.0M was announced in May 2021.
11 months later, a Series C of $95.0M was announced in Apr 2022.
Qualified.com Founders and Leadership Team
Contact details for the Qualified.com team: 1 of 1 has an email address on file.
Start 14-day free trial →Qualified.com Funding Compared to Other Commerce and Shopping Startups
Qualified.com's latest round of $95.0M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
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Qualified.com Funding FAQs
What does Qualified.com do?
Qualified is the pipeline generation platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, LaunchDarkly, SurveyMonkey, ThoughtSpot, and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset—the corporate website—to identify the most valuable buyers, uncover signals of buyer intent, and instantly start sales conversations. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified, built on Salesforce, connects the website with Salesforce data to identify account-based buyer intent and facilitate real-time sales conversations. Qualified is ranked #1 on the Salesforce AppExchange and is ranked #1 across over 20 categories on G2. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley and funded by Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. To learn more, visit qualified.com.
How much funding has Qualified.com raised?
Qualified.com has raised $158M across 3 rounds on record. The most recent is a Series C of $95.0M announced in Apr 2022.
When did Qualified.com last raise funding?
Qualified.com's most recent funding round on record is a Series C of $95.0M, announced in Apr 2022.
Who is the CEO of Qualified.com?
Kraig Swensrud is listed as CEO at Qualified.com.
Where is Qualified.com headquartered?
Qualified.com is based in San Francisco, California, United States.
How many employees does Qualified.com have?
Qualified.com is in the 101-250 employee band.
How does Qualified.com's funding compare to other Commerce and Shopping startups?
Qualified.com's latest round of $95.0M is above the $3.6M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's Qualified.com Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Qualified.com is left off this page rather than filled in.
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