Salsify: Funding, Investors & Team (Sep 2026)
Salsify is an e-commerce software startup that empowers brands by providing tools to track and analyze inventories, presentation, and sales of goods on digital shelves. It offers its Commerce Experience Management (CommerceXM), a platform that combines Product Experience Management (Integrated PIM, DAM, and Experience Builder) with commerce capabilities designed to enable sales both across retailer and distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites. The company is backed by Venrock, Matrix Partners, Greenspring Associates, Underscore VC, North Bridge, and Warburg Pincus. Jason Purcell, Jeremy Redburn, and Rob Gonzalez incorporated Salsify in Boston, Massachusetts in 2012.
Salsify has raised $355M across 2 funding rounds on record, the most recent a Series F of $200M announced in Apr 2022.
That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
Salsify Company Profile and Key Stats
Latest funding round on record: Apr 2022.
Salsify Funding Rounds
Salsify raised $155M in an undisclosed round announced in Sep 2020.
1.6 years later, a Series F of $200M was announced in Apr 2022.
Salsify Founders and Leadership Team
Contact details for the Salsify team: 1 of 1 has an email address on file.
Start 14-day free trial →Salsify Funding Compared to Other Commerce and Shopping Startups
Salsify's latest round of $200M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
Funded Startups Like Salsify in Commerce and Shopping and Boston
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Salsify Funding FAQs
What does Salsify do?
Salsify is an e-commerce software startup that empowers brands by providing tools to track and analyze inventories, presentation, and sales of goods on digital shelves. It offers its Commerce Experience Management (CommerceXM), a platform that combines Product Experience Management (Integrated PIM, DAM, and Experience Builder) with commerce capabilities designed to enable sales both across retailer and distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites. The company is backed by Venrock, Matrix Partners, Greenspring Associates, Underscore VC, North Bridge, and Warburg Pincus. Jason Purcell, Jeremy Redburn, and Rob Gonzalez incorporated Salsify in Boston, Massachusetts in 2012.
How much funding has Salsify raised?
Salsify has raised $355M across 2 rounds on record. The most recent is a Series F of $200M announced in Apr 2022.
When did Salsify last raise funding?
Salsify's most recent funding round on record is a Series F of $200M, announced in Apr 2022.
Who is the CEO of Salsify?
Jason Purcell is listed as CEO at Salsify.
Where is Salsify headquartered?
Salsify is based in Boston, Massachusetts, United States.
How many employees does Salsify have?
Salsify is in the 501-1000 employee band.
How does Salsify's funding compare to other Commerce and Shopping startups?
Salsify's latest round of $200M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's Salsify Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Salsify is left off this page rather than filled in.
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