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Snoop: Funding, Investors & Team (Sep 2026)

Snoop is a smart money mobile app that helps consumers save money on bills and subscriptions. Snoop combines a smart artificial intelligence platform with human intelligence which tracks finances and offers its users recommendations for cutting bills and subscription expenses. The company was founded in 2019 by Jayne-Anne Gadhia and it is based in Norwich, Norfolk.

snoop.app LinkedIn Norwich, United Kingdom 11-50 employees
Financial Services FinTech Mobile Apps
Total raised
$20.8M
Rounds
1
Latest
Series A
Aug 2021

Snoop has raised $20.8M across 1 funding round on record, the most recent a Series A of $20.8M announced in Aug 2021.

That round is above the $4.1M median round size for Apps companies tracked on FundedIQ over the last two years.

Snoop Company Profile and Key Stats

Total funding raised
$20.8M
across 1 round on record
Funding rounds on record
1
Latest funding round
Series A
$20.8M in Aug 2021
Employees
11-50
reported band
Headquarters
Norwich, United Kingdom

Latest funding round on record: Aug 2021.

Snoop Funding Rounds

Date
Round
Amount
Series A
$20.8M

Snoop Founders and Leadership Team

Name
Role
Contact
John Natalizia
CEO

No contact details are on record for this team yet.

Snoop Funding Compared to Other Apps Startups

Segment
Companies
Median round
2,426
$4.1M
5,273
$4.0M
8,352
$15M

Snoop's latest round of $20.8M is above the median round in Apps. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like Snoop in Apps and Norwich

Companies Similar to Snoop

Snoop Funding FAQs

What does Snoop do?

Snoop is a smart money mobile app that helps consumers save money on bills and subscriptions. Snoop combines a smart artificial intelligence platform with human intelligence which tracks finances and offers its users recommendations for cutting bills and subscription expenses. The company was founded in 2019 by Jayne-Anne Gadhia and it is based in Norwich, Norfolk.

How much funding has Snoop raised?

Snoop has raised $20.8M across 1 round on record. The most recent is a Series A of $20.8M announced in Aug 2021.

When did Snoop last raise funding?

Snoop's most recent funding round on record is a Series A of $20.8M, announced in Aug 2021.

Who is the CEO of Snoop?

John Natalizia is listed as CEO at Snoop.

Where is Snoop headquartered?

Snoop is based in Norwich, Norfolk, United Kingdom.

How many employees does Snoop have?

Snoop is in the 11-50 employee band.

How does Snoop's funding compare to other Apps startups?

Snoop's latest round of $20.8M is above the $4.1M median round size for Apps companies on FundedIQ across 2,426 tracked companies over the last two years.

About FundedIQ's Snoop Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Snoop is left off this page rather than filled in.

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