soona: Funding, Investors & Team (Oct 2026)
Soona is a virtual content studio platform that helps brands to make professional-level photos and videos for e-commerce and marketing. The company was founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado, after the successful acquisition of their first business, Mighteor.
soona has raised $37.6M across 2 funding rounds on record, the most recent an undisclosed round of $2.6M announced in Jul 2023.
That round is below the $3.6M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
soona Company Profile and Key Stats
Latest funding round on record: Jul 2023.
soona Funding Rounds
soona raised $35.0M in a Series B announced in Jan 2022.
1.5 years later, an undisclosed round of $2.6M was announced in Jul 2023.
soona Founders and Leadership Team
Contact details for the soona team: 2 of 2 have an email address on file.
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soona's latest round of $2.6M is below the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
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soona Funding FAQs
What does soona do?
Soona is a virtual content studio platform that helps brands to make professional-level photos and videos for e-commerce and marketing. The company was founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado, after the successful acquisition of their first business, Mighteor.
How much funding has soona raised?
soona has raised $37.6M across 2 rounds on record. The most recent is an undisclosed round of $2.6M announced in Jul 2023.
When did soona last raise funding?
soona's most recent funding round on record is an undisclosed round of $2.6M, announced in Jul 2023.
Who founded soona?
FundedIQ lists Hayley Anderson (Founder) at soona.
Who is the CEO of soona?
Elizabeth Giorgi is listed as CEO at soona.
Where is soona headquartered?
soona is based in Denver, Colorado, United States.
How many employees does soona have?
soona is in the 101-250 employee band.
How does soona's funding compare to other Commerce and Shopping startups?
soona's latest round of $2.6M is below the $3.6M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's soona Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for soona is left off this page rather than filled in.
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