SponsorUnited: Funding, Investors & Team (Sep 2026)
Launched in 2018, SponsorUnited is the top global sports and entertainment intelligence platform. By linking the whole partnership ecosystem through the most extensive data accessible anywhere, SponsorUnited helps brands, agencies, and properties to partner wisely. In the SaaS database, there are more than 10 million photographs, 10 million assets, 700 thousand deals, 200 thousand brands, and 22 thousand properties spanning sports, media, music, and events. The framework of a marketplace allows us to effectively find partnership opportunities through thorough analysis and machine learning, which is based on previous performance trends, extensive curation, and standardization of concepts and methods. The business offers a variety of options to accommodate various complexity levels and degrees of sponsorship, making it much simpler to start or grow sponsorship.
SponsorUnited has raised $35.0M across 1 funding round on record, the most recent a Series A of $35.0M announced in Nov 2022.
That round is above the $5.0M median round size for Advertising companies tracked on FundedIQ over the last two years.
SponsorUnited Company Profile and Key Stats
Latest funding round on record: Nov 2022.
SponsorUnited Funding Rounds
SponsorUnited Founders and Leadership Team
Contact details for the SponsorUnited team: 1 of 1 has an email address on file.
Start 14-day free trial →SponsorUnited Funding Compared to Other Advertising Startups
SponsorUnited's latest round of $35.0M is above the median round in Advertising. Medians cover the last 24 months of disclosed rounds.
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SponsorUnited Funding FAQs
What does SponsorUnited do?
Launched in 2018, SponsorUnited is the top global sports and entertainment intelligence platform. By linking the whole partnership ecosystem through the most extensive data accessible anywhere, SponsorUnited helps brands, agencies, and properties to partner wisely. In the SaaS database, there are more than 10 million photographs, 10 million assets, 700 thousand deals, 200 thousand brands, and 22 thousand properties spanning sports, media, music, and events. The framework of a marketplace allows us to effectively find partnership opportunities through thorough analysis and machine learning, which is based on previous performance trends, extensive curation, and standardization of concepts and methods. The business offers a variety of options to accommodate various complexity levels and degrees of sponsorship, making it much simpler to start or grow sponsorship.
How much funding has SponsorUnited raised?
SponsorUnited has raised $35.0M across 1 round on record. The most recent is a Series A of $35.0M announced in Nov 2022.
When did SponsorUnited last raise funding?
SponsorUnited's most recent funding round on record is a Series A of $35.0M, announced in Nov 2022.
Who founded SponsorUnited?
FundedIQ lists Bob Lynch (Founder) at SponsorUnited.
Where is SponsorUnited headquartered?
SponsorUnited is based in Stamford, Connecticut, United States.
How many employees does SponsorUnited have?
SponsorUnited is in the 251-500 employee band.
How does SponsorUnited's funding compare to other Advertising startups?
SponsorUnited's latest round of $35.0M is above the $5.0M median round size for Advertising companies on FundedIQ across 810 tracked companies over the last two years.
About FundedIQ's SponsorUnited Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for SponsorUnited is left off this page rather than filled in.
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