Supermetrics: Funding, Investors & Team (Sep 2026)
Supermetrics is a provider of automation tool for web analytics, social media, and online marketing. It is a SaaS that helps marketers compile data in a “ready-to-use format” that is compatible with their data crunching and reporting tool of choice. The idea is to provide a unified view of various disparate marketing data so that marketing teams and other stakeholders can see what is and isn’t performing and more easily course correct or double down. Its services simplify the process of data analysis by the collection and transfer of online marketing data to any platform marketers choose that enable clients to receive marketing based reporting services computed from various data sets through a single platform. Supermetrics was founded by Mikael Thuneberg in 2013 and is headquartered in Helsinki, Southern Finland.
Supermetrics has raised $40.0M across 1 funding round on record, the most recent an undisclosed round of $40.0M announced in Aug 2020.
That round is above the $5.2M median round size for Data and Analytics companies tracked on FundedIQ over the last two years.
Supermetrics Company Profile and Key Stats
Latest funding round on record: Aug 2020.
Supermetrics Funding Rounds
Supermetrics Founders and Leadership Team
Contact details for the Supermetrics team: 1 of 1 has an email address on file.
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Supermetrics' latest round of $40.0M is above the median round in Data and Analytics. Medians cover the last 24 months of disclosed rounds.
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Supermetrics Funding FAQs
What does Supermetrics do?
Supermetrics is a provider of automation tool for web analytics, social media, and online marketing. It is a SaaS that helps marketers compile data in a “ready-to-use format” that is compatible with their data crunching and reporting tool of choice. The idea is to provide a unified view of various disparate marketing data so that marketing teams and other stakeholders can see what is and isn’t performing and more easily course correct or double down. Its services simplify the process of data analysis by the collection and transfer of online marketing data to any platform marketers choose that enable clients to receive marketing based reporting services computed from various data sets through a single platform. Supermetrics was founded by Mikael Thuneberg in 2013 and is headquartered in Helsinki, Southern Finland.
How much funding has Supermetrics raised?
Supermetrics has raised $40.0M across 1 round on record. The most recent is an undisclosed round of $40.0M announced in Aug 2020.
When did Supermetrics last raise funding?
Supermetrics' most recent funding round on record is an undisclosed round of $40.0M, announced in Aug 2020.
Who is the CEO of Supermetrics?
Mikael Thuneberg is listed as CEO at Supermetrics.
Where is Supermetrics headquartered?
Supermetrics is based in Helsinki, Southern Finland, Finland.
How many employees does Supermetrics have?
Supermetrics is in the 101-250 employee band.
How does Supermetrics' funding compare to other Data and Analytics startups?
Supermetrics' latest round of $40.0M is above the $5.2M median round size for Data and Analytics companies on FundedIQ across 1,842 tracked companies over the last two years.
About FundedIQ's Supermetrics Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Supermetrics is left off this page rather than filled in.
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