FundedIQ
Commerce and Shopping

The Desire Company: Funding, Investors & Team (Sep 2026)

In a world of fake influencers, anonymous reviews, and misleading information, honest advice matters more than ever before. Through our video-led platform, The Desire Co. gives consumers access to hands-on classes, easy to follow how tos and authentic product reviews from experts at the top of their game. Through access to Pro wisdom and advice we give consumers the confidence to learn new skills, and make more informed purchase decisions.

thedesirecompany.com LinkedIn Chicago, United States 11-50 employees
E-Commerce Internet Internet of Things Shopping Social Media B2B B2C
Total raised
$19.7M
Rounds
4
Latest
Undisclosed round
May 2025

The Desire Company has raised $19.7M across 4 funding rounds on record, the most recent an undisclosed round of $3.3M announced in May 2025.

That round is in line with the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

The Desire Company Company Profile and Key Stats

Total funding raised
$19.7M
across 4 rounds on record
Funding rounds on record
4
1 with no disclosed amount
Latest funding round
Undisclosed round
$3.3M in May 2025
Employees
11-50
reported band
Headquarters
Chicago, United States

Latest funding round on record: May 2025.

The Desire Company Funding Rounds

Date
Round
Amount
Undisclosed round
$3.3M
Series B
Undisclosed
Undisclosed round
$8.4M
Series A
$8.0M

1 of 4 rounds was announced without a disclosed amount and is excluded from the total.

The Desire Company raised $8.0M in a Series A announced in Dec 2021.

2 years later, an undisclosed round of $8.4M was announced in Dec 2023.

5 months later, a Series B was announced in May 2024 with no disclosed amount.

1 years later, an undisclosed round of $3.3M was announced in May 2025.

The Desire Company Founders and Leadership Team

Name
Role
Contact
Eric Sheinkop
Founder
Judith Levey Sheinkop
Founder

No contact details are on record for this team yet.

The Desire Company Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round

The Desire Company's latest round of $3.3M is in line with the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like The Desire Company in Commerce and Shopping and Chicago

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The Desire Company Funding FAQs

What does The Desire Company do?

In a world of fake influencers, anonymous reviews, and misleading information, honest advice matters more than ever before. Through our video-led platform, The Desire Co. gives consumers access to hands-on classes, easy to follow how tos and authentic product reviews from experts at the top of their game. Through access to Pro wisdom and advice we give consumers the confidence to learn new skills, and make more informed purchase decisions.

How much funding has The Desire Company raised?

The Desire Company has raised $19.7M across 4 rounds on record. The most recent is an undisclosed round of $3.3M announced in May 2025.

When did The Desire Company last raise funding?

The Desire Company's most recent funding round on record is an undisclosed round of $3.3M, announced in May 2025.

Who founded The Desire Company?

FundedIQ lists Eric Sheinkop (Founder), Judith Levey Sheinkop (Founder) at The Desire Company.

Where is The Desire Company headquartered?

The Desire Company is based in Chicago, Illinois, United States.

How many employees does The Desire Company have?

The Desire Company is in the 11-50 employee band.

How does The Desire Company's funding compare to other Commerce and Shopping startups?

The Desire Company's latest round of $3.3M is in line with the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's The Desire Company Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for The Desire Company is left off this page rather than filled in.

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