True Fit: Funding, Investors & Team (Sep 2026)
True Fit is a footwear and apparel discovery platform. Its Genome™ is mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel. Genome helps retailers and brands unlock digital growth in the $1 trillion footwear and apparel industry. It powers the Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases in net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections for each consumer, and its True Insight™ platform provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development. True Fit is led by an experienced team of executives and leaders from the fashion, retail, big data and e-commerce, and is backed by top investors.
True Fit has raised $26.7M across 2 funding rounds on record, the most recent a Debt Financing of $15.0M announced in Dec 2021.
That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
True Fit Company Profile and Key Stats
Latest funding round on record: Dec 2021.
True Fit Funding Rounds
True Fit raised $11.7M in an undisclosed round announced in Aug 2021.
4 months later, a Debt Financing of $15.0M was announced in Dec 2021.
True Fit Founders and Leadership Team
No contact details are on record for this team yet.
True Fit Funding Compared to Other Commerce and Shopping Startups
True Fit's latest round of $15.0M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
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True Fit Funding FAQs
What does True Fit do?
True Fit is a footwear and apparel discovery platform. Its Genome™ is mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel. Genome helps retailers and brands unlock digital growth in the $1 trillion footwear and apparel industry. It powers the Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases in net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections for each consumer, and its True Insight™ platform provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development. True Fit is led by an experienced team of executives and leaders from the fashion, retail, big data and e-commerce, and is backed by top investors.
How much funding has True Fit raised?
True Fit has raised $26.7M across 2 rounds on record. The most recent is a Debt Financing of $15.0M announced in Dec 2021.
When did True Fit last raise funding?
True Fit's most recent funding round on record is a Debt Financing of $15.0M, announced in Dec 2021.
Who is the CEO of True Fit?
William Adler is listed as CEO at True Fit.
Where is True Fit headquartered?
True Fit is based in Boston, Massachusetts, United States.
How many employees does True Fit have?
True Fit is in the 101-250 employee band.
How does True Fit's funding compare to other Commerce and Shopping startups?
True Fit's latest round of $15.0M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's True Fit Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for True Fit is left off this page rather than filled in.
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