FundedIQ
Commerce and Shopping

Upland: Funding, Investors & Team (Sep 2026)

Upland is an online gaming platform called metaverse that enables users to exchange virtual properties linked to actual addresses. These properties are in the form of NFTs on the EOS blockchain. Currently, Upland boasts a user base of more than 310,000 property owners and 5 million registered gamers. The platform is actively striving to expand to additional cities within the United States and abroad. Moreover, Upland is focused on enhancing its gameplay experience by introducing features such as drivable cars and businesses.

upland.me LinkedIn Mountain View, United States 101-250 employees
Blockchain Gaming Social Media Virtual Goods B2B
Total raised
$25.0M
Rounds
2
Latest
Series A
Oct 2023

Upland has raised $25.0M across 2 funding rounds on record, the most recent a Series A of $7.0M announced in Oct 2023.

That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

Upland Company Profile and Key Stats

Total funding raised
$25.0M
across 2 rounds on record
Funding rounds on record
2
Latest funding round
Series A
$7.0M in Oct 2023
Employees
101-250
reported band
Headquarters
Mountain View, United States

Latest funding round on record: Oct 2023.

Upland Funding Rounds

Date
Round
Amount
Series A
$7.0M
Series A
$18.0M

Upland raised $18.0M in a Series A announced in Nov 2021.

1.9 years later, a Series A of $7.0M was announced in Oct 2023.

Upland Founders and Leadership Team

Name
Role
Contact
Mani Honigstein
Founder
Locked
Dirk Lueth
CEO
Locked

Contact details for the Upland team: 2 of 2 have an email address on file.

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Upland Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round
29,722
$7.5M
8,352
$15M

Upland's latest round of $7.0M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

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Upland Funding FAQs

What does Upland do?

Upland is an online gaming platform called metaverse that enables users to exchange virtual properties linked to actual addresses. These properties are in the form of NFTs on the EOS blockchain. Currently, Upland boasts a user base of more than 310,000 property owners and 5 million registered gamers. The platform is actively striving to expand to additional cities within the United States and abroad. Moreover, Upland is focused on enhancing its gameplay experience by introducing features such as drivable cars and businesses.

How much funding has Upland raised?

Upland has raised $25.0M across 2 rounds on record. The most recent is a Series A of $7.0M announced in Oct 2023.

When did Upland last raise funding?

Upland's most recent funding round on record is a Series A of $7.0M, announced in Oct 2023.

Who founded Upland?

FundedIQ lists Mani Honigstein (Founder) at Upland.

Who is the CEO of Upland?

Dirk Lueth is listed as CEO at Upland.

Where is Upland headquartered?

Upland is based in Mountain View, California, United States.

How many employees does Upland have?

Upland is in the 101-250 employee band.

How does Upland's funding compare to other Commerce and Shopping startups?

Upland's latest round of $7.0M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's Upland Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Upland is left off this page rather than filled in.

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