Willful: Funding, Investors & Team (Aug 2026)
Willful is building a suite of estate planning products for Canadians, starting with online wills. Using Willful, Canadians can create a will online in less than 20 minutes, for a fraction of the price of a traditional estate lawyer. Our goal is to make it easier to help people prepare for and deal with death, and to give Canadians and their families peace of mind that they have a plan in place.
Willful has raised $800k across 1 funding round on record, the most recent an undisclosed round of $800k announced in Jul 2020.
That round is below the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
Willful Company Profile and Key Stats
Latest funding round on record: Jul 2020.
Willful Funding Rounds
Willful Founders and Leadership Team
Contact details for the Willful team: 1 of 1 has an email address on file.
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Willful's latest round of $800k is below the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
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Willful Funding FAQs
What does Willful do?
Willful is building a suite of estate planning products for Canadians, starting with online wills. Using Willful, Canadians can create a will online in less than 20 minutes, for a fraction of the price of a traditional estate lawyer. Our goal is to make it easier to help people prepare for and deal with death, and to give Canadians and their families peace of mind that they have a plan in place.
How much funding has Willful raised?
Willful has raised $800k across 1 round on record. The most recent is an undisclosed round of $800k announced in Jul 2020.
When did Willful last raise funding?
Willful's most recent funding round on record is an undisclosed round of $800k, announced in Jul 2020.
Who is the CEO of Willful?
Erin Bury is listed as CEO at Willful.
Where is Willful headquartered?
Willful is based in Toronto, Ontario, Canada.
How many employees does Willful have?
Willful is in the 11-50 employee band.
How does Willful's funding compare to other Commerce and Shopping startups?
Willful's latest round of $800k is below the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's Willful Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Willful is left off this page rather than filled in.
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