Attn: Grace: Funding, Investors & Team (Aug 2026)
Attn: Grace is the first and only female-founded, women-led incontinence care company in the United States. We’re also a Certified B Corp.™, meeting the highest verified standards of social and environmental performance, transparency and accountability. Our products and packaging combine innovative, plant-based materials with cutting edge technology to deliver high performance, skin-safe protection women can trust. We are the only incontinence care line in the U.S. to receive Dermatest Certification, after passing rigorous, clinical dermatological tests in the EU. Attn: Grace is working to eliminate the deep shame and stigma historically associated with women’s incontinence, to evolve the larger conversation around aging as a woman in our culture and to build a world where we are seen, celebrated and empowered as we age. Attn: Grace was founded by Mia Abbruzzese and Alexandra Fennell in 2019 and is based in Cambridge, Massachusetts.
Attn: Grace has raised $2.9M across 2 funding rounds on record, the most recent a Seed of $2.0M announced in Jul 2023.
That round is below the $3.5M median round size for Consumer Goods companies tracked on FundedIQ over the last two years.
Attn: Grace Company Profile and Key Stats
Latest funding round on record: Jul 2023.
Attn: Grace Funding Rounds
Attn: Grace raised $900k in an undisclosed round announced in Dec 2020.
2.6 years later, a Seed of $2.0M was announced in Jul 2023.
Attn: Grace Founders and Leadership Team
No contact details are on record for this team yet.
Attn: Grace Funding Compared to Other Consumer Goods Startups
Attn: Grace's latest round of $2.0M is below the median round in Consumer Goods. Medians cover the last 24 months of disclosed rounds.
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Attn: Grace Funding FAQs
What does Attn: Grace do?
Attn: Grace is the first and only female-founded, women-led incontinence care company in the United States. We’re also a Certified B Corp.™, meeting the highest verified standards of social and environmental performance, transparency and accountability. Our products and packaging combine innovative, plant-based materials with cutting edge technology to deliver high performance, skin-safe protection women can trust. We are the only incontinence care line in the U.S. to receive Dermatest Certification, after passing rigorous, clinical dermatological tests in the EU. Attn: Grace is working to eliminate the deep shame and stigma historically associated with women’s incontinence, to evolve the larger conversation around aging as a woman in our culture and to build a world where we are seen, celebrated and empowered as we age. Attn: Grace was founded by Mia Abbruzzese and Alexandra Fennell in 2019 and is based in Cambridge, Massachusetts.
How much funding has Attn: Grace raised?
Attn: Grace has raised $2.9M across 2 rounds on record. The most recent is a Seed of $2.0M announced in Jul 2023.
When did Attn: Grace last raise funding?
Attn: Grace's most recent funding round on record is a Seed of $2.0M, announced in Jul 2023.
Who is the CEO of Attn: Grace?
Alexandra C Fennell is listed as CEO at Attn: Grace.
Where is Attn: Grace headquartered?
Attn: Grace is based in Cambridge, Massachusetts, United States.
How many employees does Attn: Grace have?
Attn: Grace is in the 1-10 employee band.
How does Attn: Grace's funding compare to other Consumer Goods startups?
Attn: Grace's latest round of $2.0M is below the $3.5M median round size for Consumer Goods companies on FundedIQ across 465 tracked companies over the last two years.
About FundedIQ's Attn: Grace Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Attn: Grace is left off this page rather than filled in.
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