FundedIQ
Clothing and Apparel

By Rotation: Funding, Investors & Team (Sep 2026)

By Rotation is the world's first social fashion rental app. We're transforming the way fashion is consumed by allowing users to share their wardrobes. Do good for the planet, your wardrobe and your wallet at the same time.

www.byrotation.com LinkedIn London, United Kingdom 11-50 employees
E-Commerce E-Commerce Platforms Fashion Rental Retail Retail Technology Sharing Economy Shopping
Total raised
$3.4M
Rounds
1
Latest
Seed
Mar 2022

By Rotation has raised $3.4M across 1 funding round on record, the most recent a Seed of $3.4M announced in Mar 2022.

That round is above the $3.0M median round size for Clothing and Apparel companies tracked on FundedIQ over the last two years.

By Rotation Company Profile and Key Stats

Total funding raised
$3.4M
across 1 round on record
Funding rounds on record
1
Latest funding round
Seed
$3.4M in Mar 2022
Employees
11-50
reported band
Headquarters
London, United Kingdom

Latest funding round on record: Mar 2022.

By Rotation Funding Rounds

Date
Round
Amount
Seed
$3.4M

By Rotation Founders and Leadership Team

Name
Role
Contact
Eshita Kabra
Founder
Locked

Contact details for the By Rotation team: 1 of 1 has an email address on file.

Start 14-day free trial →

By Rotation Funding Compared to Other Clothing and Apparel Startups

Segment
Companies
Median round
5,273
$4.0M
16,485
$3.1M

By Rotation's latest round of $3.4M is above the median round in Clothing and Apparel. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like By Rotation in Clothing and Apparel and London

Companies Similar to By Rotation

Schoolblazer is a retail firm that supplies uniforms and sportswear to schools.

Undisclosed round $75.9M

Inspecs Group is a designer, manufacturer and distributor of brand and OEM eyewear to global retail chains.…

Undisclosed round $10.0M

Perfect Moment is an e-commerce platform specializing in ski, surf, and activewear lines that combine style…

Undisclosed round $10.0M

Reflo is an apparel company that manufactures sustainable clothing from recycled plastic waste.

Undisclosed round $170k

Fyous has developed a process called polymorphic moulding that, combined with mobile phone 3D scanning, will…

Undisclosed round $260k

Clothes Doctor, a highly acclaimed digital clothing maintenance service that began operating in 2017, is…

Undisclosed round $660k
Pre-Seed $660k

Cress is a recently launched online platform that specializes in the purchasing and selling of gently used…

Pre-Seed $300k

Present day Synthesis is a biomaterial firm settled in London that connects the dabs between science,…

Seed $5.5M

Birl helps mitigate the environmental impact of the fashion industry by enabling customers to exchange…

Pre-Seed $650k

Performance Eyewear for Biking, Running, Snowboarding, and Everyday B CorpTM Certified #seebetter

Undisclosed round $4.1M

Pip started WNU to create the perfect shirt. Inspired by men’s tailoring, British heritage and timeless…

Undisclosed round $3.3M

By Rotation Funding FAQs

What does By Rotation do?

By Rotation is the world's first social fashion rental app. We're transforming the way fashion is consumed by allowing users to share their wardrobes. Do good for the planet, your wardrobe and your wallet at the same time.

How much funding has By Rotation raised?

By Rotation has raised $3.4M across 1 round on record. The most recent is a Seed of $3.4M announced in Mar 2022.

When did By Rotation last raise funding?

By Rotation's most recent funding round on record is a Seed of $3.4M, announced in Mar 2022.

Who founded By Rotation?

FundedIQ lists Eshita Kabra (Founder) at By Rotation.

Where is By Rotation headquartered?

By Rotation is based in London, England, United Kingdom.

How many employees does By Rotation have?

By Rotation is in the 11-50 employee band.

How does By Rotation's funding compare to other Clothing and Apparel startups?

By Rotation's latest round of $3.4M is above the $3.0M median round size for Clothing and Apparel companies on FundedIQ across 584 tracked companies over the last two years.

About FundedIQ's By Rotation Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for By Rotation is left off this page rather than filled in.

14-day free trial · Cancel anytime

Know who just raised. Then know who to reach.

Every newly funded startup with its round, its investors and its founders: delivered weekly by email, or searchable in the app.

Alerts from $19/mo · Pro from $99/mo. Card required, nothing charged until day 15, and we email you 3 days before that.