Funded Clothing and Apparel Startups in London
London's clothing and apparel startup ecosystem has produced 43 tracked funding rounds stretching from February 2021 through August 2025, spanning early pr…
London's clothing and apparel startup ecosystem has produced 43 tracked funding rounds stretching from February 2021 through August 2025, spanning early pre-seeds to a post-IPO equity raise by ASOS. The largest disclosed rounds — Lyst at $85M and ME+EM at $73M via a Series A — both closed in the 2021–2022 window; TRINNY London's $20M in September 2024 is the standout raise since then. Activity in 2025 has been modest in size but present: Perfect Moment closed $7M in August, Modern Synthesis raised a $6M seed for bio-fabricated textiles in February, and Clothes Doctor and Brarista each took $660K in pre-seed or undisclosed rounds earlier in the year.
Circular economy models — rental, resale, and repair — account for a meaningful share of the companies here, including HURR ($10M), CUDONI ($9M Series B), By Rotation, NOLD, and Clothes Doctor. Round types skew toward "Series Unknown" and seed classifications, reflecting a market where many raises are announced without stage details.
Most recent rounds
43 shownRelated listings
Frequently asked
What are the largest disclosed rounds among London clothing and apparel startups in this dataset?
The three largest are Lyst at $85M (May 2021), ME+EM at $73M via a Series A (March 2022), and Smol at $34M (May 2021). After a gap, TRINNY London's $20M round in September 2024 is the largest disclosed raise in the dataset since those 2022 closes, followed by Drest at $19M (June 2023) and Thread at $15M (November 2022).
How active has London apparel startup funding been in 2024 and 2025?
Eight rounds appear between January 2024 and August 2025. The largest are Perfect Moment's $7M (August 2025) and Modern Synthesis's $6M seed (February 2025). The others — Clothes Doctor, Brarista, K-Way, SunGod, With Nothing Underneath, Cult Mia, TRINNY London, Compare Ethics, and Eslando — closed between May 2024 and October 2024, several with undisclosed or sub-$1M amounts.
Which companies in this segment raised at Series A or later?
Five companies have confirmed Series A rounds: ME+EM ($73M), Laced ($12M), All Good Things ($3M), Killing Kittens ($4M), and Laundryheap ($4M). CUDONI reached Series B at $9M in January 2023. ASOS, already public, also appears with a Post-IPO Equity round in October 2022 with an undisclosed amount.
Is circular or resale fashion well represented among recently funded London apparel companies?
Yes. At least six companies in the dataset operate in rental, resale, or repair: HURR ($10M, December 2023), By Rotation ($3M seed, March 2022), NOLD ($1M seed, October 2023), CUDONI ($9M Series B, January 2023), Clothes Doctor ($660K, May 2025), and Luxury Lovers ($610K angel, November 2023). Modern Synthesis ($6M seed) occupies an adjacent position with bio-fabricated textile materials.
What does the typical seed round look like for London-based clothing and apparel startups?
Among the eight confirmed seed rounds in the dataset, sizes range from $800K (NUDEA Lingerie, March 2021) to $6M (Modern Synthesis, February 2025). The middle of the range — LOCI at $5M (October 2022), Cult Mia at $2M (October 2024), By Rotation at $3M (March 2022) — suggests $2M–$5M is a common seed band for this segment in London.
How often are round amounts disclosed in this segment?
Of the 43 rows, five carry undisclosed amounts: K-Way, Chiara Ferragni, ASOS, AYBL, and Manors Golf (which also has no round type listed). A further three rows (Lyst, Smol, Manors Golf) have no round-type label at all. The remaining 38 entries include a dollar figure, though several are under $1M.
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