FundedIQ
Financial Services

Just Auto Insurance: Funding, Investors & Team (Aug 2026)

Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of an accident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates. Just Auto Insurance launches in Arizona in October 2019.

just.insure LinkedIn Los Angeles, United States 11-50 employees
Auto Insurance Automotive FinTech Insurance InsurTech
Total raised
$4.9M
Rounds
1
Latest
Convertible Note
Aug 2021

Just Auto Insurance has raised $4.9M across 1 funding round on record, the most recent a Convertible Note of $4.9M announced in Aug 2021.

That round is below the $14M median round size for Financial Services companies tracked on FundedIQ over the last two years.

Just Auto Insurance Company Profile and Key Stats

Total funding raised
$4.9M
across 1 round on record
Funding rounds on record
1
Latest funding round
Convertible Note
$4.9M in Aug 2021
Employees
11-50
reported band
Headquarters
Los Angeles, United States

Latest funding round on record: Aug 2021.

Just Auto Insurance Funding Rounds

Date
Round
Amount
Convertible Note
$4.9M

Just Auto Insurance Founders and Leadership Team

Name
Role
Contact
Robert Smithson
CEO
Locked

Contact details for the Just Auto Insurance team: 1 of 1 has an email address on file.

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Just Auto Insurance Funding Compared to Other Financial Services Startups

Segment
Companies
Median round

Just Auto Insurance's latest round of $4.9M is below the median round in Financial Services. Medians cover the last 24 months of disclosed rounds.

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Just Auto Insurance Funding FAQs

What does Just Auto Insurance do?

Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of an accident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates. Just Auto Insurance launches in Arizona in October 2019.

How much funding has Just Auto Insurance raised?

Just Auto Insurance has raised $4.9M across 1 round on record. The most recent is a Convertible Note of $4.9M announced in Aug 2021.

When did Just Auto Insurance last raise funding?

Just Auto Insurance's most recent funding round on record is a Convertible Note of $4.9M, announced in Aug 2021.

Who is the CEO of Just Auto Insurance?

Robert Smithson is listed as CEO at Just Auto Insurance.

Where is Just Auto Insurance headquartered?

Just Auto Insurance is based in Los Angeles, California, United States.

How many employees does Just Auto Insurance have?

Just Auto Insurance is in the 11-50 employee band.

How does Just Auto Insurance's funding compare to other Financial Services startups?

Just Auto Insurance's latest round of $4.9M is below the $14M median round size for Financial Services companies on FundedIQ across 5,745 tracked companies over the last two years.

About FundedIQ's Just Auto Insurance Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Just Auto Insurance is left off this page rather than filled in.

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