Peak: Funding, Investors & Team (Sep 2026)
Peak powers great commercial decision-making for the smartest companies in the world with its AI software. Peak’s pioneering Decision Intelligence software embeds AI across sales, marketing, planning, and supply chains to accelerate revenues and profits. Headquartered in Manchester (UK), Peak’s customer base includes PrettyLittleThing, AO, KFC, PepsiCo, Marshalls, and Speedy Hire. Peak’s customers have seen transformational results, including a 5% increase in total company revenues, a doubling of return on advertising spend, a 12% reduction in inventory holdings, and a 5% reduction in supply chain costs. Peak has been named a Gartner ‘Cool Vendor’ for AI in retail and was also named in The Sunday Times 100 Best Small Companies to Work For 2020 with the Best Companies 3-star accreditation, which recognizes extraordinary levels of employee engagement. Peak is an Amazon Web Services (AWS) Advanced Technology Partner and is ISO 27001 accredited.
Peak has raised $33.0M across 2 funding rounds on record, the most recent a Series B of $21.0M announced in Feb 2021.
That round is above the $5.8M median round size for Artificial Intelligence companies tracked on FundedIQ over the last two years.
Peak Company Profile and Key Stats
Latest funding round on record: Feb 2021.
Peak Funding Rounds
Peak raised $12.0M in an undisclosed round announced in Apr 2020.
10 months later, a Series B of $21.0M was announced in Feb 2021.
Peak Founders and Leadership Team
Contact details for the Peak team: 1 of 1 has an email address on file.
Start 14-day free trial →Peak Funding Compared to Other Artificial Intelligence Startups
Peak's latest round of $21.0M is above the median round in Artificial Intelligence. Medians cover the last 24 months of disclosed rounds.
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Peak Funding FAQs
What does Peak do?
Peak powers great commercial decision-making for the smartest companies in the world with its AI software. Peak’s pioneering Decision Intelligence software embeds AI across sales, marketing, planning, and supply chains to accelerate revenues and profits. Headquartered in Manchester (UK), Peak’s customer base includes PrettyLittleThing, AO, KFC, PepsiCo, Marshalls, and Speedy Hire. Peak’s customers have seen transformational results, including a 5% increase in total company revenues, a doubling of return on advertising spend, a 12% reduction in inventory holdings, and a 5% reduction in supply chain costs. Peak has been named a Gartner ‘Cool Vendor’ for AI in retail and was also named in The Sunday Times 100 Best Small Companies to Work For 2020 with the Best Companies 3-star accreditation, which recognizes extraordinary levels of employee engagement. Peak is an Amazon Web Services (AWS) Advanced Technology Partner and is ISO 27001 accredited.
How much funding has Peak raised?
Peak has raised $33.0M across 2 rounds on record. The most recent is a Series B of $21.0M announced in Feb 2021.
When did Peak last raise funding?
Peak's most recent funding round on record is a Series B of $21.0M, announced in Feb 2021.
Who is the CEO of Peak?
Richard Potter is listed as CEO at Peak.
Where is Peak headquartered?
Peak is based in Manchester, United Kingdom.
How many employees does Peak have?
Peak is in the 101-250 employee band.
How does Peak's funding compare to other Artificial Intelligence startups?
Peak's latest round of $21.0M is above the $5.8M median round size for Artificial Intelligence companies on FundedIQ across 7,234 tracked companies over the last two years.
About FundedIQ's Peak Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Peak is left off this page rather than filled in.
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