Primary: Funding, Investors & Team (Oct 2026)
Primary is a children's clothing brand that focuses on creating a convenient shopping experience for busy parents. Their ultimate goal is to be the most inclusive brand in the market, offering affordable, high-quality essentials. Unlike other brands, Primary's clothing does not follow current trends and instead focuses on thoughtful design without any logos, slogans, or sequins. They take a gender-neutral approach, providing a wide range of colors for babies and kids aged 0-12, without enforcing gender stereotypes. Established in 2015, Primary is based in New York, New York.
Primary has raised $2.3M across 1 funding round on record, the most recent an undisclosed round of $2.3M announced in Jul 2023.
That round is below the $3.6M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
Primary Company Profile and Key Stats
Latest funding round on record: Jul 2023.
Primary Funding Rounds
Primary Founders and Leadership Team
No contact details are on record for this team yet.
Primary Funding Compared to Other Commerce and Shopping Startups
Primary's latest round of $2.3M is below the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
Funded Startups Like Primary in Commerce and Shopping and New York
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Primary Funding FAQs
What does Primary do?
Primary is a children's clothing brand that focuses on creating a convenient shopping experience for busy parents. Their ultimate goal is to be the most inclusive brand in the market, offering affordable, high-quality essentials. Unlike other brands, Primary's clothing does not follow current trends and instead focuses on thoughtful design without any logos, slogans, or sequins. They take a gender-neutral approach, providing a wide range of colors for babies and kids aged 0-12, without enforcing gender stereotypes. Established in 2015, Primary is based in New York, New York.
How much funding has Primary raised?
Primary has raised $2.3M across 1 round on record. The most recent is an undisclosed round of $2.3M announced in Jul 2023.
When did Primary last raise funding?
Primary's most recent funding round on record is an undisclosed round of $2.3M, announced in Jul 2023.
Who is the CEO of Primary?
Galyn Bernard is listed as CEO at Primary.
Where is Primary headquartered?
Primary is based in New York, United States.
How many employees does Primary have?
Primary is in the 51-100 employee band.
How does Primary's funding compare to other Commerce and Shopping startups?
Primary's latest round of $2.3M is below the $3.6M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's Primary Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Primary is left off this page rather than filled in.
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