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Roots Automation: Funding, Investors & Team (Aug 2026)

Roots Automation is a company that offers comprehensive automation solutions for businesses by providing digital coworkers-as-a-service. These Digital Coworkers are capable of handling various tasks such as accounts payable, employee onboarding, and processing claims, and can also collaborate with human team members to share updates, seek assistance, and improve their performance over time. The company simplifies the process of adopting digital transformation for businesses with its no-integration-required approach and affordable subscription plans. Established in 2018, Roots Automation is headquartered in New York, NY, USA.

www.rootsautomation.com LinkedIn New York, United States 51-100 employees
Total raised
$32.2M
Rounds
2
Latest
Series B
Sep 2024

Roots Automation has raised $32.2M across 2 funding rounds on record, the most recent a Series B of $22.2M announced in Sep 2024.

That round is above the $10M median round size for Hardware companies tracked on FundedIQ over the last two years.

Roots Automation Company Profile and Key Stats

Total funding raised
$32.2M
across 2 rounds on record
Funding rounds on record
2
Latest funding round
Series B
$22.2M in Sep 2024
Employees
51-100
reported band
Headquarters
New York, United States

Latest funding round on record: Sep 2024.

Roots Automation Funding Rounds

Date
Round
Amount
Series B
$22.2M
Series A
$10.0M

Roots Automation raised $10.0M in a Series A announced in Nov 2022.

1.8 years later, a Series B of $22.2M was announced in Sep 2024.

Roots Automation Founders and Leadership Team

Name
Role
Contact
John Cottongim
Founder
Locked
Chaz Perera
CEO
Locked

Contact details for the Roots Automation team: 2 of 2 have an email address on file.

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Roots Automation Funding Compared to Other Hardware Startups

Segment
Companies
Median round
1,454
$10M
29,722
$7.5M
4,289
$30M

Roots Automation's latest round of $22.2M is above the median round in Hardware. Medians cover the last 24 months of disclosed rounds.

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Roots Automation Funding FAQs

What does Roots Automation do?

Roots Automation is a company that offers comprehensive automation solutions for businesses by providing digital coworkers-as-a-service. These Digital Coworkers are capable of handling various tasks such as accounts payable, employee onboarding, and processing claims, and can also collaborate with human team members to share updates, seek assistance, and improve their performance over time. The company simplifies the process of adopting digital transformation for businesses with its no-integration-required approach and affordable subscription plans. Established in 2018, Roots Automation is headquartered in New York, NY, USA.

How much funding has Roots Automation raised?

Roots Automation has raised $32.2M across 2 rounds on record. The most recent is a Series B of $22.2M announced in Sep 2024.

When did Roots Automation last raise funding?

Roots Automation's most recent funding round on record is a Series B of $22.2M, announced in Sep 2024.

Who founded Roots Automation?

FundedIQ lists John Cottongim (Founder) at Roots Automation.

Who is the CEO of Roots Automation?

Chaz Perera is listed as CEO at Roots Automation.

Where is Roots Automation headquartered?

Roots Automation is based in New York, United States.

How many employees does Roots Automation have?

Roots Automation is in the 51-100 employee band.

How does Roots Automation's funding compare to other Hardware startups?

Roots Automation's latest round of $22.2M is above the $10M median round size for Hardware companies on FundedIQ across 1,454 tracked companies over the last two years.

About FundedIQ's Roots Automation Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Roots Automation is left off this page rather than filled in.

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