Swapi: Funding, Investors & Team (Oct 2026)
Swapi is the only digital wallet globally that allows users to swap their loyalty rewards, cashback & gift cards between brands. We help brands to reduce loyalty points & gift card liability by giving consumers the opportunity to spend their unspent balances elsewhere whilst allowing brands to avoid the negativity of expiry. Swapi helps brands acquire new customers at a fraction of the usual CPA and churn existing customers to unlock additional value in a targeted and personalized method. Swapi has one aim – to break the rules, allowing customers to choose where they want to spend their unspent value. Our ecosystem of places customers can swap into will include other points-based programs, products, gift cards, promotions, and lots more, meaning customers will always be able to get value for their points.
Swapi has raised $1.7M across 2 funding rounds on record, the most recent a Pre-Seed of $1.2M announced in Sep 2021.
That round is below the $4.1M median round size for Apps companies tracked on FundedIQ over the last two years.
Swapi Company Profile and Key Stats
Latest funding round on record: Sep 2021.
Swapi Funding Rounds
Swapi raised $500k in an Equity Crowdfunding announced in Jul 2021.
2 months later, a Pre-Seed of $1.2M was announced in Sep 2021.
Swapi Founders and Leadership Team
No contact details are on record for this team yet.
Swapi Funding Compared to Other Apps Startups
Swapi's latest round of $1.2M is below the median round in Apps. Medians cover the last 24 months of disclosed rounds.
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Swapi Funding FAQs
What does Swapi do?
Swapi is the only digital wallet globally that allows users to swap their loyalty rewards, cashback & gift cards between brands. We help brands to reduce loyalty points & gift card liability by giving consumers the opportunity to spend their unspent balances elsewhere whilst allowing brands to avoid the negativity of expiry. Swapi helps brands acquire new customers at a fraction of the usual CPA and churn existing customers to unlock additional value in a targeted and personalized method. Swapi has one aim – to break the rules, allowing customers to choose where they want to spend their unspent value. Our ecosystem of places customers can swap into will include other points-based programs, products, gift cards, promotions, and lots more, meaning customers will always be able to get value for their points.
How much funding has Swapi raised?
Swapi has raised $1.7M across 2 rounds on record. The most recent is a Pre-Seed of $1.2M announced in Sep 2021.
When did Swapi last raise funding?
Swapi's most recent funding round on record is a Pre-Seed of $1.2M, announced in Sep 2021.
Who is the CEO of Swapi?
Pete Howroyd is listed as CEO at Swapi.
Where is Swapi headquartered?
Swapi is based in London, England, United Kingdom.
How many employees does Swapi have?
Swapi is in the 1-10 employee band.
How does Swapi's funding compare to other Apps startups?
Swapi's latest round of $1.2M is below the $4.1M median round size for Apps companies on FundedIQ across 2,426 tracked companies over the last two years.
About FundedIQ's Swapi Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Swapi is left off this page rather than filled in.
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