The Folklore Group: Funding, Investors & Team (Sep 2026)
The Folklore Group is a conglomerate of B2B, consumer, and media products that enable the global ecosystem to seamlessly discover, connect with, and shop African and diasporic designer brands. Our primary product, The Folklore Connect, is a wholesale e-commerce platform that empowers global retailers to discover and shop African and diasporic designer fashion and lifestyle brands. The company also operates The Folklore Marketplace, a consumer shopping aggregator that will replace the company’s original direct-to-consumer platform and The Folklore Edit, an online media platform that will feature industry analysis, interviews and news about the African and diasporic design industry.
The Folklore Group has raised $5.1M across 2 funding rounds on record, the most recent a Seed of $3.4M announced in Apr 2024.
That round is in line with the $3.1M median round size for Clothing and Apparel companies tracked on FundedIQ over the last two years.
The Folklore Group Company Profile and Key Stats
Latest funding round on record: Apr 2024.
The Folklore Group Funding Rounds
The Folklore Group raised $1.7M in a Seed announced in Apr 2022.
2 years later, a Seed of $3.4M was announced in Apr 2024.
The Folklore Group Founders and Leadership Team
Contact details for the The Folklore Group team: 1 of 1 has an email address on file.
Start 14-day free trial →The Folklore Group Funding Compared to Other Clothing and Apparel Startups
The Folklore Group's latest round of $3.4M is in line with the median round in Clothing and Apparel. Medians cover the last 24 months of disclosed rounds.
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The Folklore Group Funding FAQs
What does The Folklore Group do?
The Folklore Group is a conglomerate of B2B, consumer, and media products that enable the global ecosystem to seamlessly discover, connect with, and shop African and diasporic designer brands. Our primary product, The Folklore Connect, is a wholesale e-commerce platform that empowers global retailers to discover and shop African and diasporic designer fashion and lifestyle brands. The company also operates The Folklore Marketplace, a consumer shopping aggregator that will replace the company’s original direct-to-consumer platform and The Folklore Edit, an online media platform that will feature industry analysis, interviews and news about the African and diasporic design industry.
How much funding has The Folklore Group raised?
The Folklore Group has raised $5.1M across 2 rounds on record. The most recent is a Seed of $3.4M announced in Apr 2024.
When did The Folklore Group last raise funding?
The Folklore Group's most recent funding round on record is a Seed of $3.4M, announced in Apr 2024.
Who founded The Folklore Group?
FundedIQ lists Amira Rasool (Founder) at The Folklore Group.
Where is The Folklore Group headquartered?
The Folklore Group is based in New York, United States.
How many employees does The Folklore Group have?
The Folklore Group is in the 11-50 employee band.
How does The Folklore Group's funding compare to other Clothing and Apparel startups?
The Folklore Group's latest round of $3.4M is in line with the $3.1M median round size for Clothing and Apparel companies on FundedIQ across 584 tracked companies over the last two years.
About FundedIQ's The Folklore Group Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for The Folklore Group is left off this page rather than filled in.
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