The Playbook: Funding, Investors & Team (Sep 2026)
The Playbook is an award-winning startup focused on mental health in performance. It offers innovative solutions for sports organizations, allowing them to track wellness and performance. After years of experience working with successful sports teams, we realized that the principles of sports extend to other high-intensity industries and leadership teams. Therefore, we developed The Playbook as a way to bridge the gap between the increasing need for mental health services and the sports and entertainment world. By using The Playbook, organizations can create a culture of belongingness and wellness, leading to the development and support of high-performing teams. This platform provides practical psychological tools and strategies that help individuals leverage their strengths, manage stress, and achieve peak performance, resulting in a 40% improvement.
The Playbook has raised $120k across 1 funding round on record, the most recent an undisclosed round of $120k announced in Nov 2023.
That round is below the $1.6M median round size for Sports companies tracked on FundedIQ over the last two years.
The Playbook Company Profile and Key Stats
Latest funding round on record: Nov 2023.
The Playbook Funding Rounds
The Playbook Founders and Leadership Team
No contact details are on record for this team yet.
The Playbook Funding Compared to Other Sports Startups
The Playbook's latest round of $120k is below the median round in Sports. Medians cover the last 24 months of disclosed rounds.
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The Playbook Funding FAQs
What does The Playbook do?
The Playbook is an award-winning startup focused on mental health in performance. It offers innovative solutions for sports organizations, allowing them to track wellness and performance. After years of experience working with successful sports teams, we realized that the principles of sports extend to other high-intensity industries and leadership teams. Therefore, we developed The Playbook as a way to bridge the gap between the increasing need for mental health services and the sports and entertainment world. By using The Playbook, organizations can create a culture of belongingness and wellness, leading to the development and support of high-performing teams. This platform provides practical psychological tools and strategies that help individuals leverage their strengths, manage stress, and achieve peak performance, resulting in a 40% improvement.
How much funding has The Playbook raised?
The Playbook has raised $120k across 1 round on record. The most recent is an undisclosed round of $120k announced in Nov 2023.
When did The Playbook last raise funding?
The Playbook's most recent funding round on record is an undisclosed round of $120k, announced in Nov 2023.
Who founded The Playbook?
FundedIQ lists Varun Mahendru (Founder) at The Playbook.
Where is The Playbook headquartered?
The Playbook is based in Atlanta, Georgia, United States.
How many employees does The Playbook have?
The Playbook is in the 1-10 employee band.
How does The Playbook's funding compare to other Sports startups?
The Playbook's latest round of $120k is below the $1.6M median round size for Sports companies on FundedIQ across 111 tracked companies over the last two years.
About FundedIQ's The Playbook Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for The Playbook is left off this page rather than filled in.
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