Uncrowd: Funding, Investors & Team (Sep 2026)

The ground-breaking customer analytics platform Uncrowd’s Friction/Reward Indexing™ (FRi™) answers retail's most fundamental question 'Why do customers choose retailer x over retailer y?' In the era of total and easy access to competing choices, knowing where they stand among those choices is a retailer’s number one priority. With Uncrowd FRi™ retailers can: Win more shopper missions as the preferred option Identify safe opportunities to reduce costs Operationally and strategically optimise effort Most retailers unlock at least $1m additional operating profit using FRi. Value Proposition Knowing why a shopper will choose you over a rival is priceless. Uncrowd’s FRi™ analytics platform with integrated AI and ML provides unparalleled insights into shopper preference, behaviours and likelihood to buy; actionable-insights that make shopping easier, reduce friction, increase reward, slash churn, optimize budgets and reduce costs while optimizing customer acquisition spend and CX budgets in general This is a 100x solution to a holy grail problem. Win more shopper missions with Uncrowd The world’s leading experts on friction versus reward. Our FRi™ platform reveals customer truths "You need to know your Friction/Reward Index™. It tells you how to win more shopper missions, more often. It’s better than NPS and more accurate than C-Sat." Richard & Rocky, Uncrowd Founders.

Uncrowd has raised $4.0M across 1 round on record. The most recent is an undisclosed round of $4.0M announced in Nov 2021.

Uncrowd's most recent funding round on record is an undisclosed round of $4.0M, announced in Nov 2021.

Richard Hammond is listed as CEO at Uncrowd.

Uncrowd is based in Oxford, Oxfordshire, United Kingdom.

Uncrowd is in the 11-50 employee band.

Uncrowd's latest round of $4.0M is below the $5.8M median round size for Artificial Intelligence companies on FundedIQ across 7,234 tracked companies over the last two years.