Upside: Funding, Investors & Team (Sep 2026)
Upside is a retail technology company that uses personalized cash-back promotions to bring shoppers more value and proven profit to brick and mortar businesses. As millions of shoppers earn 2 to 3 times more cashback with Upside than any other product, businesses nationwide earn more profit without changing their business models. Many other brands use the Upside Partner Platform to power their own app experiences, leaning on Upside’s proven methodology to help shoppers and businesses do better. Upside is headquartered in Washington, D.C., and has driven hundreds of millions of dollars back into our communities nationwide
Upside has raised $20k across 1 funding round on record, the most recent a Debt Financing of $20k announced in Apr 2022.
That round is below the $4.1M median round size for Apps companies tracked on FundedIQ over the last two years.
Upside Company Profile and Key Stats
Latest funding round on record: Apr 2022.
Upside Funding Rounds
Upside Founders and Leadership Team
Contact details for the Upside team: 1 of 1 has an email address on file.
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Upside's latest round of $20k is below the median round in Apps. Medians cover the last 24 months of disclosed rounds.
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Upside Funding FAQs
What does Upside do?
Upside is a retail technology company that uses personalized cash-back promotions to bring shoppers more value and proven profit to brick and mortar businesses. As millions of shoppers earn 2 to 3 times more cashback with Upside than any other product, businesses nationwide earn more profit without changing their business models. Many other brands use the Upside Partner Platform to power their own app experiences, leaning on Upside’s proven methodology to help shoppers and businesses do better. Upside is headquartered in Washington, D.C., and has driven hundreds of millions of dollars back into our communities nationwide
How much funding has Upside raised?
Upside has raised $20k across 1 round on record. The most recent is a Debt Financing of $20k announced in Apr 2022.
When did Upside last raise funding?
Upside's most recent funding round on record is a Debt Financing of $20k, announced in Apr 2022.
Who is the CEO of Upside?
Alex Kinnier is listed as CEO at Upside.
Where is Upside headquartered?
Upside is based in Washington, District of Columbia, United States.
How many employees does Upside have?
Upside is in the 251-500 employee band.
How does Upside's funding compare to other Apps startups?
Upside's latest round of $20k is below the $4.1M median round size for Apps companies on FundedIQ across 2,426 tracked companies over the last two years.
About FundedIQ's Upside Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Upside is left off this page rather than filled in.
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