Pre-Seed Funded Clothing and Apparel Startups
Pre-seed rounds in clothing and apparel represented here span January 2021 through July 2025, with Zulu Club's $250K raise in Gurgaon being the most recent…
Pre-seed rounds in clothing and apparel represented here span January 2021 through July 2025, with Zulu Club's $250K raise in Gurgaon being the most recent entry. London leads all cities with seven companies — Brarista, Eslando, Cult Mia, Swoperz, Jendaya, Sknups, and FINDS — while India contributes eight rounds across cities including Gurgaon, Noida, Bangalore, Mumbai, and New Delhi. San Francisco adds five, including Retrofit ($500K, March 2025) and SILQ ($2M, January 2021).
Disclosed amounts range from $20K (ReThought, New Delhi; Kilauea Woods, Alicante) to $4M for Sknups in London. Eleven of the 45 rounds carry undisclosed figures. Sub-sector themes include circular and resale platforms (Recovo, Swaplanet, Gently fka Wearloom), fit technology (Brarista, Krvvy), and digital fashion tooling (swatchbook, Bandicoot Imaging Sciences). Nine rounds closed in the first seven months of 2025 alone.
Most recent rounds
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Frequently asked
What are the largest disclosed pre-seed rounds in this segment?
Sknups (London) raised $4M in June 2022, the single largest disclosed amount across the 45 rounds. Five companies — Bought (Helsinki), Make the Dot (New York), Veeton (Paris), Gently fka Wearloom (San Francisco), and SILQ (San Francisco) — each closed at exactly $2M.
Which cities have the highest concentration of pre-seed clothing and apparel startups?
London leads with seven companies including Sknups, Brarista, Jendaya, and FINDS. India contributes eight rounds across cities including Gurgaon, Noida, Bangalore, Mumbai, and New Delhi, while San Francisco adds five — Retrofit, somi, ShopLook, Gently, and SILQ.
How many rounds have undisclosed funding amounts?
Eleven of the 45 rounds carry undisclosed amounts, including somi (San Francisco), CLR Wear (Media, Pennsylvania), Trisu (Haryana), and Cult Mia (London). The remaining 34 rounds have disclosed figures ranging from $20K to $4M.
What apparel sub-themes appear most frequently among these pre-seed companies?
Circular fashion and resale is the most visible cluster, with Recovo (Barcelona, $1M), Swaplanet (Athens, $530K), Gently fka Wearloom (San Francisco, $2M), and Swoperz (London, $310K) all operating in that space. Fit and sizing technology surfaces through Brarista (London, $660K) and Krvvy (Noida, $710K), both raising in early 2025.
What does the typical disclosed round size look like in this segment?
Disclosed amounts span $20K (ReThought, New Delhi; Kilauea Woods, Alicante) to $4M (Sknups, London). The $500K–$800K band is well-populated, with Retrofit ($500K), Brarista ($660K), Krvvy ($710K), Birl ($650K), UPTY ($700K), and OMAJ ($800K) all landing in that range.
How active has pre-seed investment in this segment been recently?
Nine rounds closed in the first seven months of 2025, including Zulu Club ($250K, July 2025 in Gurgaon), Bought ($2M, March 2025 in Helsinki), and Make the Dot ($2M, February 2025 in New York). The most recent entry is Zulu Club on July 16, 2025.
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