Equity Crowdfunding Funded Commerce and Shopping Startups
The 17 equity crowdfunding rounds in this commerce and shopping segment span July 2021 through October 2022, with disclosed amounts ranging from $200K (Thi…
The 17 equity crowdfunding rounds in this commerce and shopping segment span July 2021 through October 2022, with disclosed amounts ranging from $200K (ThinOptics, San Jose) to $19M (NowRx, Mountain View). The two largest rounds — NowRx and Rentberry ($12M, San Francisco) — sit significantly above the rest of the set, which clusters between $600K and $4M.
Geographic distribution is broad: California accounts for four companies, including both top-disclosed raises, while Milan hosts three — Zappyrent, Deesup, and Switcho. London contributes Fy! ($4M, July 2022) and Taster ($600K, September 2021). Estonia appears twice with EstateGuru and Income, both in Tallinn, and Malaysia similarly with Eatcosys (Petaling Jaya) and Hometaste (Selangor). Eleven of the 17 companies are headquartered outside the US, reflecting the global reach of equity crowdfunding as a capital channel across the commerce and shopping vertical.
Most recent rounds
17 shownRelated listings
Frequently asked
What are the largest disclosed equity crowdfunding rounds in this commerce and shopping segment?
NowRx (Mountain View, California) raised $19M in April 2022, and Rentberry (San Francisco) raised $12M in October 2022 — both are well above the rest of the set. The next largest is Fy! at $4M, raised in London in July 2022.
Which cities or regions appear most frequently among these companies?
California accounts for four companies: Rentberry (San Francisco), Cadi (Costa Mesa), NowRx (Mountain View), and ThinOptics (San Jose). Milan is the most represented single non-US city, with Zappyrent, Deesup, and Switcho all headquartered there. London contributes two — Fy! and Taster — and Tallinn also appears twice with EstateGuru and Income.
What round sizes are typical for equity crowdfunding in this segment?
Among the 16 companies with disclosed amounts, the majority raised between $600K and $4M. NowRx at $19M and Rentberry at $12M are clear outliers at the high end, while ThinOptics ($200K) and Hometaste ($600K) represent the lower bound of the set.
How much geographic diversity is there outside the United States?
Eleven of the 17 companies are headquartered outside the US, spread across the UK, Italy, Estonia, Spain, Cyprus, and Malaysia. Italy and Estonia each contribute two companies apiece from a single city — Milan and Tallinn respectively — suggesting some local crowdfunding platform activity in those markets.
What time period do these rounds cover, and is there a concentration point?
The 17 rounds span July 2021 through October 2022. There is a notable cluster in Q4 2021 (five rounds between October and December 2021) and again in mid-to-late 2022, with the three most recent rounds — Pure Electric, easyBoat, and Rentberry — all closing within a three-day window in October 2022.
Are there any rounds with undisclosed amounts, and does that affect comparisons?
One round in the set — easyBoat (Nicosia, Cyprus, October 2022) — has an undisclosed amount. The remaining 16 have reported figures, so size-based comparisons cover the near-complete dataset but should exclude easyBoat when ranking by raise size.
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